Jurado 2017 INMA Global Media Awards

2017 INMA Media Awards

Jurado en la edición de 2017 INMA Global Media Awards, en la categoría ‘Mejor uso del móvil’ (Best Use of Mobile’).

Contest Coordinator: Raquel Meikle

Aquí los trabajos ganadores.


Raquel Meikle, INMA Global Media Awards
Raquel Meikle, INMA Global Media Awards



About INMA

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-media environment. The INMA community consists of 8,000 executives at 600+ media companies in 80+ countries. Headquartered in Dallas, INMA has offices in Antwerp, New Delhi and San Salvador.


Judging Guidelines

INMA Global Media Awards 2017


As a judge in INMA Global Media Awards competition, you will see the world’s best marketing material produced by news media companies during the past year.

Media company executives submitted their entries via the internet to an online Entry Management System. You will judge pre-determined categories within this database. Please be aware that databases have their own set of rules (and this one is no different).

The judging deadline is Sunday, February 26.



To judge the INMA Global Media Awards, you need a good pair of eyes, a fresh mind, a little patience … and a few key technical requirements. These include:

• A fast connection to the Internet.

• 4-8 hours, which can be broken up and completed at your leisure.

• The latest versions of QuickTime, Windows Media Player, and Adobe

• Basic tools such as a web browser and the capability to view the following file types:

o PDF (images)

o JPEG (images)

o MP3

If you do not have these capabilities on your computer, please advise INMA. There is no other way to view the creative submissions. These formats are standard on most computers.


Judging is simple. First, log into the system using your login and password provided to you by e-mail.

Second, select your category from the drop down menu provided, which will then take you to the list of entries for that specific category and entry groups. Please note you must judge entries for both entry groups (Group 1 and Group 2) within your assigned category.


On the judging page, we ask you to take four actions:

1. Read the objectives and results.

2. View each creative campaign entered.

3. Score each entry.

4. Comment on each entry that you believe may merit award consideration.

You are being asked to score – on a scale of 1 to 50 – the overall quality of the concept, creativity, graphic design, production, and results of each marketing campaign.

Generally, scores are based on the following:

• 1-10 Fail

• 11-20 Poor

• 21-30 Average

• 31-40 Good

• 41-50 Great

You will score each entry along with at least two other judges. The entry with the highest score will be awarded first place, and the second- and third-highest scores will be awarded second- and third-place certificates.


To reiterate, you are judging within a Web-based database. This database is like all others with its own “unique” set of properties. Here are some helpful hints:

1. Can I change my scores and comments? Please be aware that you may go back and re-score or change your comments in any “scored” entry. “Scored” entries reside in the section labeled

“Entries you have judged.”

2. Can I jump among entry groups? Yes. You will be asked to judge two groups within a category – one for Local/Regional brands and one for National/Global brands. You may start with any group listed, but we recommend once you start judging a group you finish before moving to the next group. This will allow you to judge like-sized companies against similarly focused companies.

3. Can I take a break? You may stop judging at any time by logging out of the system. Please keep in mind the system will automatically time you out if there is no activity after an extensive amount of time. In both scenarios, simply return to the login page and type in your login and password. So long as you have hit the “Save Score” button, your entries will be saved for the next time you choose to judge. You have the option to judge in one sitting, or you may judge as many times as you like between February 12 and February 26. Please allow 4-8 hours to complete the judging process. Please don’t wait until the last minute to judge!

4. How do I navigate the database? There are only two pages for judging. Please click on the icons provided at the top of each page to navigate within the system.

5. When am I done? When you have completed all entry groups, you will either be prompted to judge your next pre-assigned category or go to the Conclusion page.

6. How do I judge a non-English entry? If the campaign objectives and results were not provided in English, INMA has endeavoured to translate them. It was strongly suggested in the Call For Entries that the judging would be conducted in English and providing a translation would assistjudges. If you have language-related questions beyond what is provided, please contact Raquel at awards@inma.org.


Entries are judged on the basis of concept, creativity, graphic design, production, and results:

1. Concept: Generally related to the objective of campaign. Was the idea compatible with the short- and long-term marketing goals? How does the idea rate with regard to peer entries, available resources, and the market situation?

2. Creativity: Given that an idea/concept can be expressed in many ways, does the campaign have creative impact? Does it work to stand out from other marketing? Does it compel the reader/audience to read/watch? Extra consideration should be given to creative problemsolving, not simply creative implementation.

3. Graphic design: Still related to the campaign’s objective and execution, are the graphics appealing and compelling to the reader? In focusing on the message, are the graphics ambiguous or clear? Do the graphics command attention?

4. Production: How does the production quality and professionalism rate as compared to other

work in the group? Are production techniques effective in the overall delivery of the message?

5. Results: Are there any applicable results of the campaign? Was the campaign pre-tested, posttested or tracked in some measurable form? Does the work achieve its stated objective(s)? If results are not provided, entries should be judged as nearly as possible to the stated objectives.

A campaign should not be rated highly if all other criteria are rated excellent and it fails in terms of its effectiveness.

This competition is not solely about excellent creative work. Rather, the competition rewards an entire process: setting appropriate goals, implementing the creative products, and meeting the stated objectives. Judges should also take into careful consideration whether the material has been produced by an agency or in-house.

Please be aware that at the top of each page within the judging system is the INMA Global Media Awards logo. By clicking on this logo, you will be directed to a Web site that provides “Categories,” “Entry Rules,” and “Helpful Tips” provided to news media executives entering the competition. We strongly recommend that you view these pages to ascertain the instructions given to participants.

Instructor en el Taller de Visualización para enCastillaLaMancha.es, 2017

Curso de formación sobre Visualización de Datos para el diario digital encastillalamancha.es.

Febrero de 2017, Toledo

Consultoría gráfica

Prodigioso Volcán




Encastillalamancha.es es un periódico digital diario que se edita en Castilla-La Mancha con información, opinión y análisis bajo los principios de libertad, pluralidad e independencia.

Mar G. Illán (margillan@encastillalamancha.es)

Director comercial:
 Valentín Salamanca (valentinsalamanca@encastillalamancha.es)

Redactor jefe:
César del Río (cesardelrio@encastillalamancha.es)

 Rebeca Arango (fotografía) (rebecaarango@encastillalamancha.es)
, Sonia Martín (soniamartin@encastillalamancha.es), 
Elena Llave (elenallave@encastillalamancha.es), 
Ramón de Juan (ramondejuan@encastillalamancha.es)

 Cristina Sánchez (cristinasanchez@encastillalamancha.es)

Estrella Gómez Illan (estrellagomez@encastillalamancha.es)

Guía de estilo de gráficos para Tableau, Airef, 2016

Guía de estilo de gráficos para Tableau, Airef

Realización de una guía de estilo para realizar gráficos con el programa Tableau para Airef.
Airef Data
Prodigioso Volcán, 2016


Guía de estilo de gráficos para Tableau, Airef
Guía de estilo de gráficos para Tableau, Airef


Uso de la tipografía
Uso de la tipografía


Uso del color
Uso del color


Buenas prácticas en las gráficas de línea
Buenas prácticas en las gráficas de línea

Sobre Airef

La Autoridad Independiente de Responsabilidad Fiscal (AIReF) tiene por objeto velar por la sostenibilidad de las finanzas públicas como vía para asegurar el crecimiento económico y el bienestar de la sociedad española a medio y largo plazo.

Su misión es garantizar el cumplimiento efectivo por las Administraciones Públicas del principio de estabilidad presupuestaria previsto en el artículo 135 de la Constitución Española, mediante la evaluación continua del ciclo presupuestario y del endeudamiento público.

La AIReF dispone de un Equipo profesional de dilatada experiencia que aspira a cumplir los objetivos encomendados, mediante la publicación de Informes, Opiniones y Estudios de manera periódica en su ámbito de responsabilidad.

Ponente en las VIII Jornadas de Diseño en la Sociedad de la Información, Universidad Rey Juan Carlos, 2016

Presentación de una ponencia invitada titulada: ‘La visualización de la información y el periodismo de datos’, durante la celebración de las VIII Jornadas de Diseño en la Sociedad de la Información, en el campus universitario de Fuenlabrada los días 21 y 22 de septiembre de 2016.



Cartel de las VIII Jornadas de Diseño en la Sociedad de la Información
Cartel de las VIII Jornadas de Diseño en la Sociedad de la Información


Ponentes de las Jornadas

Participaron como ponentes Juantxo Cruz (creativo de Prodigioso Volcán), Juan Carlos Sánchez (del equipo de infografía del diario El Mundo), Nacho Labarga (MarcaPlus)Alberto Lambea (colaborador de Deportes en El Mundo), Manuel Gértrudix Barrio(profesor de Comunicación y director académico de URJC online) y Antonio Rubio (periodista de investigación y director del Máster de El Mundo/CEU).
Ponente el las Jornadas de Diseño en la Sociedad de la Información. Visualización de la Información y Periodismo de Datos.
Ponente el las Jornadas de Diseño en la Sociedad de la Información. Visualización de la Información y Periodismo de Datos.

Premio Anuaria de Oro: Qué es la fracturación hidráulica

Qué es la fracturación hidráulica (Anuaria de Oro)

Infografía del reportaje “El oro negro pierde brillo”, publicado por la revista “Nuestro Tiempo” de la Universidad de Navarra. Esta doble página explica, en sentido apaisado, qué es la fracturación hidráulica o fracking, y aportada datos sobre producción y consumo de petróleo. El fracking es una técnica combinada de extracción de hidrocarburos no convencionales (petróleo y gas) que se encuentran atrapados en rocas.

Ver el reportaje completo.

Revista Nuestro Tiempo
Número 687
Mayo-agosto 2015
Infografía de Juantxo Cruz
Premios Anuaria del Diseño Gráfico Español 2016 (Anuaria 23)
Mejor Infografía Anuaria de Oro


Los Premios Anuaria
Los Premios Anuaria

Premio Anuaria a la mejor infografía 2016

Infográfico: Qué es la fracturación hidráulica
Infográfico: Qué es la fracturación hidráulica

Veredictas Internacional, SA

Los Premios Anuaria son posibles gracias a la colaboración de las empresas colaboradoras, a la gran labor de comunicación que las revistas oficiales desarrollan y a la confianza que las diferentes asociaciones, colegios profesionales y centros de diseño depositan, año tras año, en los Premios.

VEREDICTAS es la compañía decana especializada en la creación y desarrollo de “estándares de excelencia”. Un estándar de excelencia es, como su nombre indica, un símbolo que atribuye o certifica la excelencia de aquel producto, marca o servicio que lo lleva asociado, así encontramos per ejemplo que un premio Letra certifica la excelencia de un trabajo en comunicación exterior.

Instructor en el Taller de investigación, fuentes, redacción y visualización, Monterrey 2015

Taller de investigación, fuentes, redacción y visualización

Instructor del módulo de visualización en Taller de investigación, fuentes, redacción y visualización que tuvo lugar del 29 de junio al 3 de julio de 2015 en Monterrey, México.


Taller de investigación, fuentes, redacción y visualización
Taller de investigación, fuentes, redacción y visualización


El taller estuvo dirigido por Antonio Rubio.

• Antonio Rubio (Doctor y director del Máster en Periodismo de El Mundo/Universidad CEU).

• Antonio Delgado (periodista especializado en datos).

•  Juantxo Cruz (comunicación visual).

MAGS: Print Magazine, Cincinnati, OH

Print Magazine

Print is an iconic design and visual culture brand encompassing a venerated magazine, a website, premium book and e-book lines, and the Regional Design Annual, one of the most well-respected design competitions in the industry.
Founded in 1940, Print seeks to build a dialogue about design by detailing the intersections of art and culture. Rather than focusing on the how-to of design, the experts who write for Print cover the why—why the world of design looks the way it does, how it has evolved, and why the way it looks matters.
To fulfill its mission, Print focuses on a broad stroke of visual culture today, covering everything from publication design to interactive work, motion graphics, corporate branding, exhibitions, illustration and socially conscious design.
Print is sophisticated. Bold. Distinguished. Experienced. Savvy. The longest-running stateside graphic design publication, it has won five National Magazine Awards—the industry’s highest honor.
As the design world has evolved over the decades, Print has been right there with it, and will continue to evolve to bring its readers the best design writing from the most prominent authors, legends and critics in the field today. Print’s contributing editors and regular writers include such top design thinkers as Michael Dooley, Steven Heller, Claire Lui, Debbie Millman, Rick Poynor, Ellen Shapiro, Paul Shaw, Jude Stewart and Douglas Wolk.

2014 RDA: “Who the F#%K is Charlie Crist?” Miami New Times, Miami: Miche Ratto (art director/designer); Miami New Times (client)

Print magazine
10151 Carver Road, Suite # 200
Cincinnati, OH 45242