MAGS: Best covers 2010, ASME

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Las mejores portadas de 2010
American Society of Magazine Editors

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Portada del año
Harper’s Bazaar, December 2009: «Twilight»

People of all ages sunk their teeth into the Twilight saga. At the forefront of the vampire phenomenon were Kristen Stewart and Robert Pattinson, who graced Harper’s Bazaar’s December subscriber cover in a rare shot together. Harper’s Bazaar was the only monthly magazine to feature the couple on a cover. While the epic image played on the idea of courtship, it was given extra heat due to their real-life romance.

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Noticias y negocios
The Atlantic

The Atlantic, May 2010: «Fat Nation»
Marc Ambinder uses the story of his own battle with obesity to comment on America’s long and losing war against fat. We wanted an image that presented obesity as a truly national epidemic, one that would plant the problem squarely at the feet of Americans. Alex Ostroy’s image of an obese Statue of Liberty highlights the national scope of the problem with a dash of wit.

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Ciencia y tecnología
National Geographic

National Geographic, April 2010: «Water: Our Thirsty World»
To create a just-dunked effect for the cover of National Geographic’s April 2010 special issue, «Water: Our Thirsty World,» executive editor William Marr and staff photographer Mark Thiessen started with a shiny slab of white Formica coated with car polish. Artfully spritzed water drops beaded up and posed through many lighting experiments and photos, then the famous yellow rectangle and the cover type took their places in the image. That’s not all that happened, but the rest has something to do with magic.

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Más controvertida
New York

New York, September 28, 2009: «HATE»
New York’s Obama «HATE» cover takes Shepard Fairey’s campaign «HOPE» poster and turns it on its head to reflect the political realities of fall 2009. A collection of words used on signs at Obama protests («imposter . . . Hitler . . . parasite-in-chief») were hand-painted and then digitally placed onto a photograph of Obama, while the word «hate» replaces «hope» at the base of the image. The cover caused controversy for scrawling hateful words across the face of the president, and it certainly showed in stark fashion the public vitriol that emerged so loudly in some quarters in the months since Obama’s election.

About American Society of Magazine Editors (ASME)
The American Society of Magazine Editors (ASME) is the principal organization for magazine journalists in the United States. The 700 members of ASME include the editorial leaders of most major consumer and business magazines published in print and online. Founded in 1963, ASME works to defend the First Amendment, protect editorial independence and support the development of journalism. ASME sponsors the National Magazine Awards in association with the Columbia University Graduate School of Journalism.

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