BOOKS: Todos los demonios están aquí

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All Devils Are Here: The Hidden History of the Financial Crisis Bethany McLean y Joe Nocera.

Hardcover: 400 pages
Publisher: Portfolio Hardcover (November 16, 2010)
Language: English
ISBN-10: 1591843634
ISBN-13: 978-1591843634

«Hell is empty, and
all the devils are here.»
-Shakespeare, The Tempest

LOS DEMONIOS, según los autores:

• Angelo Mozilo, the CEO of Countrywide, who dreamed of spreading homeownership to the masses, only to succumb to the peer pressure-and the outsized profits-of the sleaziest subprime lending.

• Roland Arnall, a respected philanthropist and diplomat, who made his fortune building Ameriquest, a subprime lending empire that relied on blatantly deceptive lending practices.

• Hank Greenberg, who built AIG into a Rube Goldberg contraption with an undeserved triple-A rating, and who ran it so tightly that he was the only one who knew where all the bodies were buried.

• Stan O’Neal of Merrill Lynch, aloof and suspicious, who suffered from «Goldman envy» and drove a proud old firm into the ground by promoting cronies and pushing out his smartest lieutenants.

• Lloyd Blankfein, who helped turn Goldman Sachs from a culture that famously put clients first to one that made clients secondary to its own bottom line.

• Franklin Raines of Fannie Mae, who (like his predecessors) bullied regulators into submission and let his firm drift away from its original, noble mission.

• Brian Clarkson of Moody’s, who aggressively pushed to increase his rating agency’s market share and stock price, at the cost of its integrity.

• Alan Greenspan, the legendary maestro of the Federal Reserve, who ignored the evidence of a growing housing bubble and turned a blind eye to the lending practices that ultimately brought down Wall Street-and inflicted enormous pain on the country.

Just as McLean’s The Smartest Guys in the Room was hailed as the best Enron book on a crowded shelf, so will All the Devils Are Here be remembered for finally making sense of the meltdown and its consequences.
About the Author
Bethany McLean is a writer for Vanity Fair and the coauthor of The Smartest Guys in the Room: The Amazing Rise and Scandalous Fall of Enron. Before joining Vanity Fair, she wrote for Fortune for thirteen years (most recently as an editor at large) and spent three years working in the investment banking division of Goldman Sachs. She lives in Chicago.

Joe Nocera is a business columnist for The New York Times and a staff writer for The New York Times Magazine. He spent ten years at Fortune as a contributing writer, editor at large, executive editor, and editorial director. He has won three Gerald Loeb awards for excellence in business journalism and was a finalist for a Pulitzer Prize in 2006. He lives in New York.

GRAPHICS: España, sin impresos, 2024

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¿Cuándo morirán los diarios impresos?
Gráfico de Futureexploration.
Ross Dawson, futurista.

Ross Dawson is globally recognized as a leading futurist, entrepreneur, keynote speaker, strategy advisor, and bestselling author. He is Founding Chairman of four companies: professional services and venture firm Advanced Human Technologies, future and strategy consulting group Future Exploration Network, leading events firm The Insight Exchange, and influence ratings start-up Repyoot.

Ross is author most recently of Implementing Enterprise 2.0, the prescient Living Networks, which anticipated the social network revolution, and the Amazon.com bestseller Developing Knowledge-Based Client Relationships (click on the links for free chapter downloads). He is based in Sydney and San Francisco with his wife jewellery designer Victoria Buckley and two beautiful young daughters.

Below are the factors:

FACTORS DRIVING THE PACE OF NEWSPAPER EXTINCTION
GLOBAL
Increased cost performance of mobile phones
Increased cost performance of tablets/ e-readers
Development of high performance digital paper
Changes in newsprint and print production costs
Uptake of digital news monetization mechanisms
Trends in advertising spend and allocation
Development of open platforms

NATIONAL

Technology uptake
Fixed bandwidth availability and costs
Mobile bandwidth availability and costs
Smartphone and e-reader penetration

Economic development
Economic growth rate
Wealth inequality
Urban/ regional wealth disparity

Industry structure
Financial position of leading newspapers
Balance of advertising and print sales revenue
Newspaper distribution structures

Demographics
Age structure, birth rates, and immigration
Degree of urbanization
Increase in literacy

Government
Degree of regulation
Government financial support for media
Censorship and obstruction

Consumer behaviors
Media channel preferences
Willingness to pay for news
Relative interest in local and global news

ADS: Doremus, maestros especializados

Doremus (Omnicom Group, Nueva York, San Francisco, Londres…)
Agencia de comuniciación B2B.

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Su lema:
‘En un mundo generalista, nosotros somos especialistas’.
Este es un buen lema.
Mueren lo generalistas, ahora sólo viven los especialistas.
Se puede aplicar a muchas cosas.

Una frase:
‘La única diferencia en muchas publicidades es el logo de la compañía’. Esto se podría aplicar a muchos medios en los que aparecen aquellas publicidades.

El lema para The Wall Street Journal:
‘News for News Makers’.

Acaban de lanzar la campaña de marketing del The Wall Street Journal Europa, calcada de la lanzada en Asia hace tres meses (aumento de suscripciones entre un 5 y un 10%).

Gracias por visitar el sitio de Juantxo Cruz

Gracias por visitar el sitio de Juantxo Cruz

Gracias por visitar el sitio de Juantxo Cruz

Gracias por visitar el sitio de Juantxo Cruz

Gracias por visitar el sitio de Juantxo Cruz

Muestras de la campaña ‘Conocimiento vs Comprensión’.
Too much.