GRAPHIC: El gráfico de Pisa

Gráfico contenido en el examen de comprensión lectora para elaborar el informe PISA, octava pregunta.
El gráfico lo realizó MCTdirect (McClatchy-Tribune Information Services), la antigua Knight Ridder Tribune Graphics (KRT) de George Rorick.

Preguntas de comprensión lectora.
La población objetiva del informe son más de 31 millones de jóvenes de 15 años repartidos por todo el mundo.
La prueba la realizaron 512.000 alumnos (el 1,65% de la población).
Aquí una buena discusión sobre porcentajes y muestras.

El protagonista: Vijaypat Singhania.
Récord en altitud en globo.

Reading Literacy

Question: What is the main idea of this text?
  1. Singhania was in danger during his balloon trip.
  2. Singhania set a new world record.
  3. Singhania travelled over both sea and land.
  4. Singhania’s balloon was enormous.
Answer: B. Singhania set a new world record.
Question: Vijaypat Singhania used technologies found in two other types of transport. Which types of transport?
Answer: Refers to BOTH airplanes AND spacecraft (in either order). [can include both answers on one line]
  • 1. Aircraft
  • 2. Spacecraft
  • 1. Airplanes
  • 2. space ships
  • 1. Air travel
  • 2. space travel
  • 1. Planes
  • 2. space rockets
  • 1. jets
  • 2. rockets
Partial Credit: Refers to EITHER airplanes OR spacecraft.
  • spacecraft
  • space travel
  • space rockets
  • rockets
  • Aircraft
  • Airplanes
  • Air travel
  • jets
Question: What is the purpose of including a drawing of a jumbo jet in this text?
Question: Refers explicitly or implicitly to the height of the balloon OR to the record. May refer to comparison between the jumbo jet and the balloon.
  • To show how high the balloon went.
  • To emphasise the fact that the balloon went really, really high.
  • To show how impressive his record really was – he went higher than jumbo jets!
  • As a point of reference regarding height.
  • To show how impressive his record really was. [minimal]
Question: Why does the drawing show two balloons?
  1. To compare the size of Singhania’s balloon before and after it was inflated.
  2. To compare the size of Singhania’s balloon with that of other hot air balloons.
  3. To show that Singhania’s balloon looks small from the ground.
  4. To show that Singhania’s balloon almost collided with another balloon.
Answer: B. To compare the size of Singhania’s balloon with that of other hot air balloons.
Otras historias
Gráficos de 1945 sobre bombas japonesas y globos.

Knight Ridder Tribune Graphics ’94

Knight Ridder Tribune Graphics

KRT ’94: George Rorick, el “boss” de la infografía en Knight Ridder Tribune (WDC) en uno de sus viajes a Pamplona, propuso comenzar a desarrollar una agencia de gráficos para Europa. Se lllamó CRUINMO (iniciales de Alvaro Moncada, Quique Infante y yo mismo). Antes de terminar la carrera pude hacer unas prácticas de seis meses en la sede central, en Washington DC.

KRT memories
KRT Graphics was my first real experience with a graphic information team. And what a team!

Jane Scholz was the Editor-in-Chief of the Knight Ridder Tribune Information Services and George Rorick, the leading director. He created a sophisticated but simple department to develop infographics for print, television and web. It was 1994. Nobody had talked yet about integrated newsrooms or digital journalism. But KRT had a seminal group of talent people working together to serve all media. They were and still are some of the best information journalists in the USA.

George Rorick led KRT Graphics into new worlds and new dimensions in 1993 with the introduction of three new products:  the European Graphics Service, the Faces in the News caricature service and the News in Motion television service.
George Rorick led KRT Graphics into new worlds and new dimensions in 1993 with the introduction of three new products: the European Graphics Service, the Faces in the News caricature service and the News in Motion television service.

Amazing. Crazy. I always think of George Rorick as a visionary.

I knew KRT from the print pages of the Spanish newspapers that published their graphics. On 1992, Jeff Goertzen moved to Spain to develop a Information Graphic team at el Mundo. Jeff had worked with George in KRT and had a solid background in graphics. I didn’t work at el Mundo yet; I was studying Journalism at the University of Navarra and met Goertzen and Rorick at the first Malofiej awards.

So, in 1994, with a Bachelor of Arts Degree in journalism in my hands, I was ready to work in graphics. Rorick wanted to create an European division of KRT graphics: KRT Europe. I met him and Ole Rode Jensen, talent editor from Denmark, in Washington DC and we started to do the job with the help of all the KRT team.

The overall group was organized on small sub teams: Edition, Research, Illustration and Print Graphics, TV motion Graphics (News in Motion), Web and KRT Europe. I remember Wes Albers, the leading editor and nowadays the deputy editor of McClatchy, Patricia Carr or Brenna Maloney (now graphics editor for the Washington Post).

Ron Coddington, KRT Art Director
Ron Coddington

Bill Pitzer and Bill Baker was in charge of News and Motion. From the infographic team I have to mention Ron Coddington, now deputy managing editor at Chronicle of Higher Education, and Jeff Dionise, now vice president of design at USA Today. They help me a lot with my poor English and information graphic skills. A million thanks to them.

Years later, George Rorick moved to Spain too to lead el Mundo team about 2001. It was great to meet him again and work together.

Not only was KRT a school of journalism and graphics in the States, but also in all the world.

‘End of an Era’, Charles Apples
In 2004, KRT shut down News in Motion.
In 2006, the McClatchy company bought Knight-Ridder. KRT became MCT.
In 2009, MCT ended the European Graphics Service.