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EXPERIAN HITWISE.
Servicios de información e inteligencia.
Análisis en 65 países.
100.000 clientes.
15.000 empleados.
Ingresos: 4.000 millones de dólares.
Lema: Integrity, Innovation and Exceptional Client Service..
Oficinas: Nueva York, San Francisco, Canadá, Sao Paulo, Londres, Melbourne, Sidney, Hong Kong, Singapore, Nueva Zelanda.
Sobre Hitwise:
Hitwise has developed proprietary software that Internet Service Providers (ISPs) use to analyze website logs created on their network. This anonymous data is aggregated and provided to Hitwise, where it is analyzed to provide a range of industry standard metrics relating to the viewing of websites including page requests, visits, average visit length, search terms and behaviour.
Because of the extensive sample size (25 million people worldwide, including 10 million in the US), Hitwise can provide detailed insights into the search terms used to find thousands of sites as well as a range of clickstream reports, analyzing the movement of visitors between sites